Kiehls.com

Improved UX/UI and content design for Kiehl’s.com by introducing customers to a seamless and beautiful, digital-first shopping experience as they navigated their way through the site. Created a frictionless path to purchase through the implementation of data and digital best practices, including serving relevant content (photography, animation and videos), introducing SEO pages, and providing interactive tools and other PDP and PLP, enhancements.