Hi! I am Sandra,

I’m a passionate Creative Director with a focus on brand development and brand evolution for creative projects. With a keen eye for design and a love for innovation, I strive to create captivating and impactful brand experiences that resonate with audiences. I’ve had a passion for design since I was a child. Growing up in Perú, I was inspired by the art, design, sculpture and architecture of the country. It fueled my desire to nurture my love of visual art, design, and photography and make a career of it.

I build strong, collaborative teams to tell stand-out stories, create content and build experiences, always with a fresh way of thinking that builds on solid strategy. Whether it's an email, an app, a rebrand, promotion, a campaign, or how a chat script could deliver a rich experience, I think about it, and care about the details.

 Making something look and sound fantastic is a given. But it’s equally important to have a strategic, researched understanding of how consumers connect with and interact with a brand at every touchpoint. Measurable and malleable is more important than pretty pixels and being an “Idea Person” is great, but a “Follow-Through Person” is even better.

I am always asking questions. I love researching ideas, music, reading, obsessing over shoes, fashion, podcasts, pop culture, art, social platforms, geeking out on new technology, AI and traveling.

What I have experience in:
Art and design direction - Brand creative: strategy, positioning, naming, architecture, ideation, identity design, activation, implementation - Motion, 3D and film/video art direction - Experience design - Digital product design - UX/UI - Integrated creative campaigns - Team management - Budgets - Print Ads.

I have been fortunate enough to work as lead creative in beauty, prestige skincare, fashion, music, entertainment as well as in publishing.